There are so many facets of advertising from radio & tv commercials , billboards and internet ads, however, this is the first for the NBA. The Philadelphia 76ers have struck a deal with StubHub for a spot on one of the hottest pieces of real estate available in sports – player uniforms – to sport a sponsorship logo .
StubHub will have its logo appear on the front left of the jersey in 2017-18 for the start of a three-year trial period. StubHub’s jersey patch will be included on all jerseys sold at Sixers’ home games. The NBA expects the move could generate at least $100 million annually. Do you think this is a great way for StubHub to advertise?
(Philadelphia AP)